Wired Mag - A new Australian study shows that surfing the internet while at work actually increases productivity. The study, done by the University of Melbourne, shows that personal internet use at work drives productivity up by 9%.
Study author Brent Coker, from the department of management and marketing, said “workplace Internet leisure browsing,” or WILB, helped to sharpened workers’ concentration.
“People need to zone out for a bit to get back their concentration,” Coker said on the university’s website (www.unimelb.edu.au/)
“Short and unobtrusive breaks, such as a quick surf of the Internet, enables the mind to rest itself, leading to a higher total net concentration for a days’ work, and as a result, increased productivity,” he said.
According to the study of 300 workers, 70 percent of people who use the Internet at work engage in WILB.
The study focused on people who spent less than 20% of their time at work online.